Members
Alexander Todorov, who directs the Perception and Judgment Lab, is the Leon Carroll Marshall Professor of Behavioral Science and Rosett Faculty Fellow at the University of Chicago Booth School of Business. Before joining Booth, he was a professor of psychology at Princeton University from 2002 until 2020. He completed his BA at Sofia University “St Kliment Ohridski” in Bulgaria (1994), was a visiting researcher at the University of Oxford (1996), completed a research MA at the New School for Social Research (1998) and a PhD at New York University (2002). CV.
Daniel Albohn is a Principal Researcher (postdoc) working in the lab. Dan’s research examines how social cues inform both emotion perception and impression formation, with a particular focus on how individuals extract information from a neutral or minimally expressive face. Dan received his PhD at Penn State working with Reginald Adams.
Russell (Rusty) Roberts is a graduate student at Chicago Booth. His research focuses on how context shapes social evaluation in intergroup contexts and how power, status, and fortune affect beliefs and judgments about the self and others. He received his MA in Psychology from The New School for Social Research and BA in Philosophy from the College of Wooster.
Vaishnavi Gade is a Research Professional working with Alex Todorov. She holds a Master’s in International and Development Economics from Yale University and has extensive formal training in statistics, economics, and behavioral science. Vaishnavi’s research interests focus on uncovering the cognitive processes behind human judgment and decision-making, particularly how subtle contextual influences shape perception and behavior. She is passionate about exploring these questions through rigorous empirical methods and innovative experimental design.
Lab Alumni
Zen Nguyen
Designer, Adobe
Professor at Kenyon College
Professor at Carnegie Mellon University
Data Scientist at Stitch Fix
Professor at the University of Washington
Postdoc at Princeton University
Professor at the National University of Singapore
Professor at New York University, Shanghai
Professor at Rutgers University
Professor at Hebrew University, Israel
Postdoc at Harvard University
Professor at the University of Bologna, Italy
Professor at University College London
AAAS Congressional Fellow, U.S. House of Representatives
Professor at New York University
Professor at the University of Delaware
Quantitative UX Researcher at Meta
Lead Research Scientist at the Computational Social Science Group at Snap Inc.
Professor at Oberlin College
Director of Franchise Strategy & Insights at 343 Industries
Professor at Washington University in St Louis
Professor at University of Illinois Champaign
Professor at University of Chicago
PhD Student, USC Marshall School of Business
The lab over the years
