Perception and Judgment Lab

Selected Media Coverage



David Letterman’s take on our research on rapid first impressions:

The original research was conducted by Willis & Todorov (2006). For follow-up studies, see Todorov et al. (2009) and Todorov et al. (2010).


Australian Broadcasting Company, All in the Mind, July 23, 2017

The American Scholar, Smarty Pants Podcast, July 13, 2017

WNYC, The Leonard Lopate Show, June 15, 2017

Futureproof on, Ireland, June 3, 2017


David Brooks discusses our lab research (“somebody at Princeton”) on the Colbert Report:

The original research was conducted by Todorov et al. (2005) and Ballew & Todorov (2007). For a review, see Olivola & Todorov (2010).


Brain Games, National Geographic


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